Australians use more screens

By Lilly Vitorovich
(Australian Associated Press)

Australia’s love of big and small screens shows no signs of abating.

Households had on average 6.4 television, tablet, desktop and lap top computers as well as smartphones in the first quarter of 2016.

That’s up 4.9 per cent from 6.1 screens over the same period in 2015, according to the latest Australian Multi-Screen Report by ratings companies OzTAM and Regional TAM, plus data firm Nielsen.

Australia’s love affair with screens has risen sharply over the past four years, with households on average owning 5.4 screens in the first quarter of 2012.

The majority of the screens are internet-capable, with tablets seeing the biggest growth.

“Many more screens, vastly greater content and platform choice, yet the same number of hours in the day: if anything’s surprising it’s how strong broadcast TV remains,” OzTAM chief executive Doug Peiffer said.

About 22.3 million Australians watch broadcast television, which includes free-to-air and subscription channels, each month, with average weekly reach at 86.1 per cent of the population, according to the report.

Australians watch on average 85 hours and 12 minutes of broadcast TV on their home televisions each month. Year-on-year that’s down four hours and 16 minutes a month.

The report also found that online Australians are using more screens, with 76 per cent claiming to watch TV and surf the internet simultaneously.

About 33 per cent say they access content on two or more devices while watching TV.

The most common activities on desktop and laptop computers are email, search and banking.

On tablets, its search, email and news.

The top smartphone activities are related to getting information outside the home, such as accessing maps and directions, checking the weather, and other small or frequent tasks, according to the report.

Surfing social media is more prominent on smartphones and tablets than computers.

Watching online video is more popular on computers and tablets, thanks to their larger screen sizes.


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